Oftentimes when we create a message for our “target audience” we lose sight of the fact that we’re talking about ordinary people, like you and I. We feel like we must use “big words” and advanced concepts that speak more about our intelligence than the needs of our market.
Here is a short video clip that demonstrates exactly what I’m talking about.
Do you think this guy’s message got through? Leave me a comment…
By the way, while we’re on the subject of energy, check this out:
